• Prof. Arun Mishra

BBA – Travel & Tourism

DEGREE: BACHELOR OF BUSINESS ADMINISTRATION (TRAVEL AND TOURISM)


COURSE OBJECTIVES

  • To develop the students with professional and academic inputs to adapt to the requirements of the changing travel, tourism and hospitality industry.

  • To offer Comprehensive teaching and learning through case studies, role-plays, group discussions, presentations, group research and travel laboratories.

  • To offer tailor made programs with both theory and skill developments as a part of the Curriculum.

  • To offer Field oriented activities to know and promote value -additions for people and places.

  • To enable students to be take up sector relevant studies, for presentations to be made and working experiences through internships.

  • To provide strong emphasis in communication, customer relations and service.

  • To create professionals who can succeed in the industry which has no regional, gender, language or age barriers and where talent reaps success

COURSE DURATION: 3 YEARS AVERAGE

TIME SPENT: APPROX 2 HOURS PER DAY


SYLLABUS:

FIRST YEAR: 

  • Tourism Principle and policies

  • Tourism Product and resources

  • Management and Organisational Behaviour

  • Tourism Geography and Ecology

SECOND YEAR: 

  • Tourism Marketing

  • Human Resources in Tourism

  • International Tourism Study

  • Adventure and Sports Tourism

THIRD YEAR: 

  • Culture and Heritage Tourism

  • Sustainable Tourism

  • Travel Agency and Tour Operation

  • Event Management and MICE (M = Meetings I = Incentive C = Conferences E = Exhibitions)

Let things move. Let things progress. Progress is Life.


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